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jolt
*Done as part of a master's degree. Bezalel - Design managment
Team members: Gabriel Cohen, Smadar Yardeni, Meirav Haziza
Bezalel
Research | Concept development | Product design
2021
The Problem
The company's customers are students who have a short, one-time connection with the product offered.
The company is looking for a way to extend its customer life by providing additional solutions
Guiding principles
Empathy
understanding the need of end users.
Profitability
reasonable cost and resources investment.
Independent of other company products in case of failure.
Maintaining the principle of functionality that characterizes the Jolt.
Research
Expert interviews | Research about the company | User interviews | Desk research | Competitors research
Target audience
POMA graduates | Age range: 25 - 40 | Looking for a job in high tech | Graduates of other study frameworks
Maya, 24
Kfar Saba, Israel
After discharge from the army
Looking for a job in high tech
Maya is a graduate of Jolt's Puma course.
She has project management experience she acquired in the army.
"Everyone already has a degree, I didn't know what I wanted to study so I went to the course"
Yaniv, 33
Paris, France
Works at the Jewish Agency
Looking for his next job
A graduate of Jolt's Puma course.
Has extensive experience in project management and partnership management.
"I have to study remotely because of my travels, and I was looking for studies that could enrich my professional knowledge"
insights
Customers who come from different professional stages
Searching for a framework that will create commitment
Desire for an agile framework
Customer's (post - product) needs definition
1
2
3
Help finding a job
Lifelong learning
Strengthening personal relationships
"I want to keep in touch with the class, but do not know how."
"People constantly want to upgrade themselves."
"Finding a job is a job. "
Solution
Ideation
Personal
finding a job
Lifelong learning
*Illustrated by Smadar Yardeni
Activity log
Notifications
Daybook
Framework
Private user
Help writing a resume
Image shots
Lectures
Profile stages
A profile that "grows" with you
How to dress for a job interview
How to dress for a job interview
Agile
Tool kit
Global network
Relationships
Different customer profiles
Content matching customer profile
main points
1
Evolving profile
Providing continuous and customized support, deepening in relevant content
Distinguish the graduates and make them stand out in the field (Exclusive Club)
Create relative advantage
Community
2
3
Creating a community around the graduates, exposure to content and jobs from the international arena in which Jolt is active
Wireframe
Graphic style definition
-
Minimalistic design that respects the content similar to familiar social networks
-
The colour palette is based on the company's branding
A product that grows and changes according to the user's timeline
Custom product which emphasizes the uniqueness of the user's career path
Preferences and profile settings are available and can be changed at any time
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