Research | Workshop | Quick prototyping | User testing
joint, Kiryat Malachi municipality
2022
tasc
Work methodology that allows to formulate, produce and test ideas and products in a short time (between a week and a few days).
The Problem
Kiryat Malachi is a developing city that is absorbing residents at a high rate. The municipality wishes to facilitate the transition between cities, connect the new residents to the city and present them with the municipal services they can receive on its behalf
Research
Research
Expert interviews | Research about the city | User interviews | Blueprint design
Target audience
The characteristics, needs and challenges of the persona are based on the analysis of interviews with new residents
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-03.jpg](https://static.wixstatic.com/media/a15849_9b3ebc943c71442b8fadbcdd745523cd~mv2.jpg/v1/crop/x_0,y_10,w_1417,h_827/fill/w_595,h_347,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-03.jpg)
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-03.jpg](https://static.wixstatic.com/media/a15849_9b3ebc943c71442b8fadbcdd745523cd~mv2.jpg/v1/crop/x_0,y_807,w_1417,h_791/fill/w_607,h_339,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-03.jpg)
Customer's needs definition
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-06.png](https://static.wixstatic.com/media/a15849_dd1a42516d944f43b16c9bae9714a3e5~mv2.png/v1/fill/w_502,h_567,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-06.png)
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A clear address for public inquiries
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Info about the various departments in the municipality
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Effective and quick response on behalf of various departments in the municipality
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Easy and quick assimilation into the fabric of the neighborhood
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Quick registration of the children in an appropriate framework
Blueprint
Based on the interviews, I design a blueprint that includes the journey a customer goes through, alongside the actions taken by the service provider in the current situation
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-01.jpg](https://static.wixstatic.com/media/a15849_a2dfaf246a7c44e48a748c250cc9b7b5~mv2.jpg/v1/fill/w_1367,h_455,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-01.jpg)
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-01.jpg](https://static.wixstatic.com/media/a15849_a2dfaf246a7c44e48a748c250cc9b7b5~mv2.jpg/v1/crop/x_0,y_1706,w_5903,h_256/fill/w_1266,h_55,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-01.jpg)
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-01.jpg](https://static.wixstatic.com/media/a15849_a2dfaf246a7c44e48a748c250cc9b7b5~mv2.jpg/v1/crop/x_0,y_951,w_5903,h_289/fill/w_1266,h_62,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-01.jpg)
Emotional state of the user
Interfaces used
Operating factor
Stages
Actions
Quotes from user interviews
User actions
Time frame
The user
Behind the Scenes
Workshop
Based on Design Thinking methodologies, conducted for stakeholders from the organization.
During the workshop, I guide the discussion and conduct several exercises with the participants in order to recognize and define the problem and find ideas for a solution
![20200202 וולקם לשכונה- בלופרינט+ פרסונה (ק. מלאכי) [Recovered]-07.jpg](https://static.wixstatic.com/media/a15849_8a5f824552084745855f3ab3e7f38a85~mv2.jpg/v1/fill/w_764,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20200202%20%D7%95%D7%95%D7%9C%D7%A7%D7%9D%20%D7%9C%D7%A9%D7%9B%D7%95%D7%A0%D7%94-%20%D7%91%D7%9C%D7%95%D7%A4%D7%A8%D7%99%D7%A0%D7%98%2B%20%D7%A4%D7%A8%D7%A1%D7%95%D7%A0%D7%94%20(%D7%A7_%20%D7%9E%D7%9C%D7%90%D7%9B%D7%99)%20%5BRecovered%5D-07.jpg)
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That's me
Solution
After a series of exercises in which we define the problem, and offer ideas for a solution - the participants draw the new journey map of the user
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style guide & Prototyping
Based on that journey map, I create a prototype for the new product
Graphic language taken from the governmental design system - to align with the uniform language in order to integrate the product as part of the governmental personal area
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At the end of the workshop day, I perform a user test for the prototype in front of the workshop participants, we summarize insights and come up with a work plan for the organization to implement the product
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